312. When it comes to basic, done with you, and done for you, premium is often best.

Unlock the secrets of tiered fitness experiences and business growth strategies with us as we explore how different levels of investment can impact your journey towards personal and professional success. From low-cost gyms like Planet Fitness to high-end destinations such as Lifetime or Equinox, we break down what each level offers in terms of value, support, and results. Discover how choosing the right gym can affect your fitness journey and why investing in premium experiences could be a game-changer for those committed for the long haul.

Shifting to business growth, we dissect the art of studio expansion and side ventures through the lens of tiered investment strategies. Should you opt for bare-bones packages, collaborative efforts, or comprehensive solutions? Learn how each choice involves a trade-off between time and money while influencing outcomes. Whether you're an entrepreneur wearing multiple hats or a fitness enthusiast plotting your next move, our insights aim to empower you to make informed decisions aligned with your aspirations. Tune in and gain clarity on finding the perfect fit for your fitness and business paths.

Transcript

Speaker 1 0:32

Hey, hey, hey. So today I want to talk about the difference between normal, fancy and premium and the three different tiers. We'll listen to like low-cost, mid-range and then premium offerings when it comes to services or investments or packages that are growth ROI based. So at the end of the day, the context I have is a gym. So we're we compete with, like planet fitness, uh, low cost gym options and then we're more of that like middle upper tier, kind of middle tier. But then there are options that are premium, like a lifetime or an equinox or like a country club, where you pay a lot of money for a different experience. And something that's worth noting is, in general, across the board, the premium high ticket is going to be the best pick for what you're doing if you're going to be in that game for the long run. Now let's switch over to the context of a gym and then we'll do like a business investment.

Speaker 1 1:30

So for a gym, for like a planet fitness, or maybe like an anytime fitness, which, like a snap fitness, snap fitness is pretty. Maybe like an anytime fitness, which, like a snap fitness, snap fitness is pretty cheap. It's usually very much a bare bones. Here's the stuff do it yourself. It's entrusting the user to be able to run their own course, map, chart their plan, execute the growth strategy and have a successful victory within a reasonable time frame. And that's why you don't pay a whole lot, because you just get access to the stuff and you do it yourself. We're more of that mid-range group. We have good group fitness classes, nutrition consultations. We check your body index when you come in and it's very much going to hold your hand and help you do it along the way. Experience it's still not guaranteed to get results, but a lot of people are going to have results if they put in the time, they follow the directions and they have a good experience. The premium of the best is going to be where you have the guaranteed slam dunk, life-changing results in the gym space. So this is where you have someone that makes all the meals for you. You do the workouts when they tell you to you drink water. The minute they tell you you need to drink another 12 ounces of water and you get a guaranteed result because you are told what to do. Their boss you're around. There is no way you can screw it up if you follow what you're told to do and people pay big money for that. That's what pro athletes and athletic trainers do. You pay big money, you get big results.

Speaker 1 2:50

Now let's switch this over to a business context. I'm looking at a couple different options on how to grow the studio, as well as some side businesses to keep the studio on a good path. There's still the same three options there's the bare bones options, there's the done with you option and then there's the done for you option. Now, in this case, I'm going to keep it veiled as to what I'm checking out, but the bare bones option is like a five thousand dollar option or actually no, it's probably three thousand dollars and it's very much like hey, here's the software, here's the things, here's what you're going to need to go do the thing you're trying to do. Uh, let's just go like a marketing plan, for example, and now I have to go figure out how to make the funnel, create the ads, monitor the ads, how to scale up the ads, the follow-up systems, the call text email, their booking procedure, the calendar integration. That's a lot of stuff and you lose three grand on the spot and you hope that you know how to figure out the rest. The other options are that mid-tier stuff. That's like that $7,000 to $8,000, where it's a done with you.

Speaker 1 3:51

You still get the access to the same software, the same technology, but now you get like learning modules. You follow the YouTube videos, you click on the buttons, just like the video does, and it happens as long as you put in the time and the effort. Problem is, though, you're still selling your time. I'm working a full-time job, I'm running a business full-time. I don't have a lot of time, and I'm trying to spend time with my family, because that's really valuable to me, and it's at the point where it's probably worth spending a little bit of money to have that family time and still get the same result for that product.

Speaker 1 4:21

And finally, that goes from the done with you to the done for you. This is where you buy a package where they're going to do the technology, they're going to click the buttons, they're going to test the copy, they're going to do everything for you. Your job is to now run the people that run the systems. You do nothing to create the systems. You simply monitor, measure and enhance the people that do the systems. And that's the spot where I'm at now, and those things are usually like $15,000, a lot more expensive, but a lot more valuable, especially when time is not extremely abundant. And that's where I'm at right now.

Speaker 1 4:53

And so, as I'm looking at these different options three, seven and like 15, the one that's guaranteed to get results is going to be the most expensive. That's the one where I know it's going to get done in a timely manner, the right way the first time around, and my job is to manage the people, which, at the end of the day, is to be my responsibility. No matter what happens, it's always going to be to hire, fire, grow, develop. What happens, it's always going to be to hire, fire, grow, develop, train and make sure the systems are running as appropriate. Now it's call me crazy, but the most expensive option is also going to be the most expedient option.

Speaker 1 5:25

If this whole thing makes five thousand dollars a month, it costs me five thousand dollars to not have it done. If I try to do it and build it all myself, three thousand versus fifteen thousand dollars. If it takes me two months, then it was a bad decision. Plus, I'm now losing time along the way. If I do that middle option, compared to the premium option, it's still a one-month switch and it very quickly becomes almost a parallel middle to the premium, or look the same but the deliverable is completely different. I've got to pause here because I'm jumping into the studio, but often the premium is the best option.