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Business Buyer Diaries: the Reality Before, During, and After

Nathan Platter

<p>Welcome to the Business Buyer Diaries. My name is Nathan Platter, I&rsquo;m a full-time employee, and I bought a business! I did everything right from finding the deal, handling due diligence on 63 different opportunities, and ultimately buying a profitable gym, and boy was I in for a surprise as a new owner! I chronicle everything in real time, including the biggest wins to the stressful nights at 2am. I&rsquo;m sharing my journey without sugarcoating anything, so you don&rsquo;t repeat the same mistakes I do.</p>

<p>Join the Business Buyers Club! <br>
https://businessbuyersclub.com/memberships <br>
Enter code 070499</p>

<p>Learn Due Diligence for yourself! <br>
https://dealacademy.app.clientclub.net/courses/offers/75e59f69-9746-4b94-a6cd-562bcc9347d1 <br>
Enter code</p>

<p>SanterMedia, my goto Gym Marketing Agency <br>
https://go.santermedia.com/nathan <br>
Tell them Nathan sent you!</p>

169.The reality of transitioning from full time w-2 to full time Biz Owner, there’s an awkward phaseMay 17, 2024
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168. 2nd biggest month in club history EVER! And learning from Sam WaltonMay 16, 2024
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167. How I’m handling Marketing Attribution for the database reactivation campaign with Black FridayMay 16, 2024
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166. Take a career break, do something different, but keep your skills upMay 16, 2024
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165. 2 changes to our sales cycle (auto enroll and shorter trails)May 15, 2024
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164. You WILL be overbooked being an employee and an owner and that’s ok for a seasonMay 15, 2024
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163. Ending November with a bang! My job is to manage cash for down monthsMay 15, 2024
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162. We as humans keep repeating the same thought patterns, be aware of that!May 14, 2024
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161. Club #2 has a signed PA, clubs 3-4 have signed NDA, overpaying now and pinching laterMay 14, 2024
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160. Our budgeting philosophy- your home price = annual income, value of vehicles =20x incomeMay 14, 2024
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159. Almost done, purchase agreement, signed letter of intent, finding a back up W-2May 13, 2024
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158. Here’s my Onboarding System when buying a businessMay 13, 2024
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157. Black Friday deal got text blasted!! I’m learning I’m too independantMay 13, 2024
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156. FLIP THE SCRIPT! “Why would you even want a workout program anyways?”May 12, 2024
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155. Always believe those daydreams are a fractional part of your life callingMay 12, 2024
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154. Even if I go above and beyond for my W-2 I can still get let go for no reasonMay 12, 2024
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153. How I’m making job postingsMay 11, 2024
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152. Expectations Conversation went 5-10, they may be happier elsewhereMay 11, 2024
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151. Prepping for the Expectations ComversationMay 11, 2024
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150. 2 hours with my mentor on how to have an Expectations convoMay 10, 2024
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149. Setting expectations, clear communications, protecting the business and the staffMay 10, 2024
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148. Hiring “A” players since they can get unstuck, self solve, and can properly prioritizeMay 10, 2024
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147. Pay for the experts, don’t diy your businessesMay 09, 2024
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146. Weekly team meeting, great holiday prep, handling pushbackMay 09, 2024
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145. Looks like location #3 will have to be elsewhereMay 09, 2024
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